Antares Capital
Motion guidelines
Partnered with Antares Capital to create a high-impact hype video that would introduce and celebrate their brand redesign. The goal was to spotlight the evolution of their new logo revealing the thinking, craft, and transformation behind its creation. The final piece blends storytelling and motion to build anticipation while positioning the refreshed identity as a bold step forward for the brand. The work further developed into creating overarching motion guidelines that could be used across brand video content.
Client
Antares Capital
Agency
MOJO PSG
Role
Art Direction
Motion Design
Animation
Motion Guidelines
After the hype video was used to announce the brand redesign, we refocused on developing a broader motion language that extends beyond the logo and would be applied to type, line work, and overall video language. The goal was to create a flexible system that aligns with the brand work to date, and could scale across future Antares content.
Spring 2026 — Full scope of work still in progress and unable to share currently.