Dick’s Perfect Game Stadium Graphics
Bruce Bolt partnered with us to create a high-impact 15-second stadium ad for the 2025 Dick’s Perfect Game All-American Classic. This ad was designed to perform seamlessly across both the main video board and LED ribbon displays. With a fast two-week timeline and limited existing assets, we focused the creative around the energy of the athletes and the brand’s signature colorways, crafting a repeatable, bold visual system built for maximum visibility during time-outs and between innings.
Client
Bruce Bolt
Agency
MOJO PSG
Role
Art Direction
Design
Animation
Additional Credits:
Clinton Wray & Nick Sultzman — Co-Animation
Process
The work began with benchmarking and concept creation to determine visual and motion style. The final direction needed to be applicable in an expedited timeline with limited brand assets.
Final output
The final execution centered on Bruce Bolt’s signature glove color-ways, transforming each palette into a bold hero moment through high-contrast motion and athlete-driven visuals. Designed for maximum impact at scale, the piece was produced across more than 22 unique stadium specs, ensuring seamless playback on everything from massive video boards to LED ribbons, while maintaining a cohesive brand presence throughout the venue.